Week 1- Monarch Robotic Bronchoscopy

After reading the intro and Chapter 1 for Surfing the Tsunami and Guerrilla Marketing, it presented insight into what's coming in the near future. I never realized how marketing has evolved as much throughout the years, especially from focusing on "Me" to "You." It's more evident with simple everyday products to even the air flights that companies heavily rely on customer satisfaction and opinion for further business. After each patient stay, the hospital send out surveys to every patients for them to fill out with regards to their entire stay. It includes satisfaction ratings, pros and cons of the stay, interdisciplinary team, and if they would return to the facility for further healthcare needs. 

Recently our facility purchased the infamous Robotic Bronchoscope from Monarch. A device that can used invasively for both therapeutic and diagnostic purposes on patients that present with lung abnormalities. Prior to Robot-assisted bronchoscopies, this procedure was performed by an interdisciplinary team of Pulmonologist, Respiratory therapist, and a Nurse to monitor the patient safely and ensure no mishaps. Currently with the Monarch, it has eliminated the need for Respiratory therapist during the procedure. 

This machine learning device has ensures less pain/ scarred lung tissue/ risk of infection, faster recovery, fewer complication. But the real question is: can this robot be entrusted with a precious human life? Is this worth it?


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